Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

Selling your personal brand has been around for a very long time.¹ In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media.¹ Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹Is this part of the essay your introduction? In your introduction, you should capture the reader's interest, provide background information about your topic, and present your thesis sentence. Look in the Writer's Handbook for ways to improve your introduction.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air.¹ We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well.¹ One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹Is this part of the essay your thesis? The purpose of a thesis is to organize, predict, control, and define your essay. Look in the Writer's Handbook for ways to improve your thesis.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos.¹ “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages.¹ The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures.¹ According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so.¹ Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹Criterion has identified three or more main ideas in your essay. Do these ideas support the thesis statement of your essay? Do you use examples, explanations, and details to support and extend your main ideas? Does everything connect back to your thesis statement? Look in the Writer's Handbook for ways to develop main ideas.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent.¹ Online consistency consists of many categories.¹ We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.¹
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011).¹ You should pick a color scheme that is easily transferrable across all of your platforms, if possible.¹ For cases when it is not possible there is one simple trick you can use.¹ For example, Facebook allows minimal customization to the page.¹ You can take your custom color scheme and incorporate it in your cover.¹ A company called Quotery is a perfect example of this practice.¹ This will help people to quickly identify your brand's identity.
¹ In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand.¹ Your voice should always reflect your values and morals, if you have any.¹ This includes reading your post twice and edit it before clicking submit.¹ Furthermore, be patient when reacting to snarky posts.¹ It is never a good idea to post while in an emotional state.¹ Moreover, you should know your audience.¹ For example, if your followers are not technical try to avoid complex language.¹ Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
¹ After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”.¹ If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post.¹ You could also post pictures from an event you attended recently or the building of where you had your latest job interview.¹ If you do not care about what you post, at least consider the aspect ratio of the images you take.¹ All platforms require different resolutions.¹ You may need to enlarge or shrink your photos without compromising the quality of the photo.
¹ In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online.¹ Some of you may have a moment you wish you could take back but I hope you do not.¹ Remember, what you post online will be online forever.
¹ References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹Criterion has identified three or more supporting ideas in this paragraph. Do these ideas support the topic sentence of your paragraph? Use examples, explanations, and details to support and extend your main ideas. Look in the Writer's Handbook for ways to develop supporting ideas.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25).¹ Build Your Personal Brand on Social Media, Moment by Moment.¹ Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25).¹ Powerful Branding Techniques through Social Media.¹ Retrieved from hongkiat.¹com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
¹ Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹Is this part of the essay your conclusion? A conclusion reminds the reader about your thesis, stresses the importance of the ideas you have developed, and leaves the reader with thought-provoking ideas. The Writer's Handbook can provide ideas for improving your conclusion.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example¹, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition¹, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore¹, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover¹, you should know your audience. For example¹, if your followers are not technical try to avoid complex language. Another thing¹ to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After¹ discussing posting appropriate content, the next thing to cover is posting pictures. According to¹ Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If¹ you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If¹ you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion¹, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹These are the transition words and phrases you have used in your essay. Check the Writer's Handbook to see if you have used each word or phrase correctly.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
¹ http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
¹ Quoto Facebook Image
¹ http://99designs.com/social-media-page-design/contests/239718/entries/26436172
¹ Quoto Website Image
¹ http://www.quotery.com/

• ¹Is this material a title, class name, section number, opening, closing, signature, or name? This material does not seem to be part of your essay.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media.¹ Retrieved from hongkiat.¹com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
¹ Social Media Mashup Image
¹ http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
¹ Quoto Facebook Image
¹ http://99designs.com/social-media-page-design/contests/239718/entries/26436172
¹ Quoto Website Image
¹ http://www.quotery.com/

• ¹This sentence may be a fragment. Proofread the sentence to be sure that it has at least one independent clause with a complete subject and predicate.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline¹ platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline¹ brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery¹ is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky¹ posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup¹ Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto¹ Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto¹ Website Image
http://www.quotery.com/

• ¹This word is misspelled. Use a dictionary or spellchecker when you proofread your work.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
¹ Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹Remember to capitalize the first word of each sentence.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
¹ Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹You are missing a punctuation mark at the end of this sentence.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing¹ posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹You may need to place a comma after this word.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience. For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions. You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, ¹J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹You may need to remove this comma.

Selling your¹ personal brand has been around for a very long time. In the last decade or so, the promotion of your¹ brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your¹ brand via social media is to be consistent. Online consistency consists of many categories. We will cover three categories; the look and feel across various platforms, the way you¹ post content and the way you¹ post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your¹ brands credibility on all current and future profiles” (Rocheleau, 2011). You¹ should pick a color scheme that is easily transferrable across all of your¹ platforms, if possible. For cases when it is not possible there is one simple trick you¹ can use. For example, Facebook allows minimal customization to the page. You¹ can take your¹ custom color scheme and incorporate it in your¹ cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your¹ brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your¹ brand but your¹ voice is what promotes your¹ brand. Your¹ voice should always reflect your¹ values and morals, if you¹ have any. This includes reading your¹ post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you¹ should know your¹ audience. For example, if your¹ followers are not technical try to avoid complex language. Another thing to consider, if your¹ boss or school professor follows you¹, posting how drunk you¹ got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your¹ pictures say volumes about your¹ personal brand, so look closely before you¹ upload”. If you¹ are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You¹ could also post pictures from an event you¹ attended recently or the building of where you¹ had your¹ latest job interview. If you¹ do not care about what you¹ post, at least consider the aspect ratio of the images you¹ take. All platforms require different resolutions. You¹ may need to enlarge or shrink your¹ photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you¹ use social media to connect with your¹ family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you¹ post will create you¹ a credible brand online. Some of you¹ may have a moment you¹ wish you¹ could take back but I hope you¹ do not. Remember, what you¹ post online will be online forever.
References
Joseph, J. (2014 , June 25). Build Your¹ Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media. Retrieved from hongkiat.com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹You have repeated these words several times in your essay. Your essay will be stronger if you vary your word choice and substitute some other words instead. Ask your instructor for advice.

Selling your personal brand has been around for a very long time. In the last decade or so, the promotion of your brand has moved from an offline platform to an online platform called social media. Through social media, we can make connections with people all over the world out of thin air. We cannot forget that as there were rules in offline brand promotion, there are ways to conduct yourself online as well. One of the most important guidelines to promoting your brand via social media is to be consistent. Online consistency consists of many categories.¹ We will cover three categories; the look and feel across various platforms, the way you post content and the way you post pictures.
Starting with the look and feel across various platforms, it is recommended to use similar colors and cover photos. “Consistent, reputable information will give your brands credibility on all current and future profiles” (Rocheleau, 2011). You should pick a color scheme that is easily transferrable across all of your platforms, if possible. For cases when it is not possible there is one simple trick you can use. For example, Facebook allows minimal customization to the page. You can take your custom color scheme and incorporate it in your cover. A company called Quotery is a perfect example of this practice. This will help people to quickly identify your brand's identity.
In addition, branding online is not only about having consistently designed pages. The pages show your brand but your voice is what promotes your brand. Your voice should always reflect your values and morals, if you have any. This includes reading your post twice and edit it before clicking submit. Furthermore, be patient when reacting to snarky posts. It is never a good idea to post while in an emotional state. Moreover, you should know your audience.¹ For example, if your followers are not technical try to avoid complex language. Another thing to consider, if your boss or school professor follows you, posting how drunk you got at last night's party is not a good idea either.
After discussing posting appropriate content, the next thing to cover is posting pictures. According to Jim Joseph, “your pictures say volumes about your personal brand, so look closely before you upload”. If you are trying to maintain a professional brand, pictures of family and pets are the best and safest type of pictures to post. You could also post pictures from an event you attended recently or the building of where you had your latest job interview. If you do not care about what you post, at least consider the aspect ratio of the images you take. All platforms require different resolutions.¹ You may need to enlarge or shrink your photos without compromising the quality of the photo.
In conclusion, the world has gotten a lot smaller in the last decade or so. Whether you use social media to connect with your family or old friends, a consistent color palette across various platforms and thinking about what content or pictures you post will create you a credible brand online. Some of you may have a moment you wish you could take back but I hope you do not. Remember, what you post online will be online forever.
References
Joseph, J. (2014 , June 25).¹ Build Your Personal Brand on Social Media, Moment by Moment. Retrieved from Marketing Edge: http://www.entrepreneur.com/article/235073
Rocheleau, J. (2011, January 25). Powerful Branding Techniques through Social Media.¹ Retrieved from hongkiat.¹com: http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
¹ Social Media Mashup Image
http://www.hongkiat.com/blog/powerful-branding-techniques-through-social-media/
Quoto Facebook Image
http://99designs.com/social-media-page-design/contests/239718/entries/26436172
Quoto Website Image
http://www.quotery.com/

• ¹You have many short sentences in this essay. You can often improve your sentence structure by combining sentences.